Operational

Your Fractional CRO & CMO for B2B SaaS.

Tino Ho helps founders and leadership teams build scalable revenue engines — without the cost or commitment of a full-time executive hire.

Results that move the Needle.

Track record building and scaling SME and mid-market businesses across SaaS, fintech and data platforms.

Track record building and scaling SME and mid-market businesses across SaaS, fintech and data platforms.

50 - 55% CAGR over 10 yrs

Core revenue metrics sustained over a decade at OFX.

50 - 55% CAGR over 10 yrs

Core revenue metrics sustained over a decade at OFX.

MVP < 6 mths

ESG SaaS product launched in US market < 6 months with zero incremental headcount.

MVP < 6 mths

ESG SaaS product launched in US market < 6 months with zero incremental headcount.

NRR uplift < 12 mths

High single digit uplift in net revenue retention < 12 months for an e-learning SaaS platform.

NRR uplift < 12 mths

High single digit uplift in net revenue retention < 12 months for an e-learning SaaS platform.

$460m IPO

Early employee and led APAC sales at OFX when it listed on the ASX in 2013.

$460m IPO

Early employee and led APAC sales at OFX when it listed on the ASX in 2013.

Capabilities & Approach.

My approach encompasses a bias for action, making data-informed decisions, and a passion for the customer experience.

What are you trying to solve for?

Outline what you need or questions you have and ask Tino.

01

Strategy

Strategic boundaries, GTM architecture, and commercialisation.

03

RevOps

Architecture and flow of docs across multiple audiences.

05

Sales

Sales process design, team structure, and outbound systems.

07

Leadership

Sales and marketing team coaching, hiring, and performance management.

02

GTM Execution

Go-to-market launch, pipeline build, and market entry.

04

Marketing

Demand generation, ABM, positioning, and campaign execution

06

Brand

Segmentation, targeting, positioning, messaging for B2B audiences.

08

Board Advisory & Consulting

Strategic counsel for founders on revenue, growth, and investor readiness.

Let’s Make Docs That Devs Trust.

We build systems devs actually enjoy using — clear, scalable, and built for real-world adoption.

What makes Tino different?

A unique combination across several areas.

Area

Others

Track Record in high-growth environments

Serial founder & operator

ASX-listed & VC-backed company experience

Advisor & board member to founder-led businesses

Strategy through to execution

AI first mindset

GTM stack experience

Tino Ho

10+ years, sustained revenue growth

Built & ran multple businesses

From startup to public markets

Strategic counsel at board level

Not just decks — real outcomes

Builds with modern AI tools

Modern Tools (Hubspot, n8n, Zoominfo, Apollo, Clay etc.)

What other People Say About Tino.

Tino is a well-rounded leader with a keen ability to navigate go-to-market complexities and translate sophisticated client needs into tangible, results-oriented outcomes. He consistently delivered innovative solutions, particularly in the areas of ESG and AI. I recommend Tino without reservation as an ethical and impactful professional

Michael Go

Chair & Non-Executive Director

Tino is a well-rounded leader with a keen ability to navigate go-to-market complexities and translate sophisticated client needs into tangible, results-oriented outcomes. He consistently delivered innovative solutions, particularly in the areas of ESG and AI. I recommend Tino without reservation as an ethical and impactful professional

Michael Go

Chair & Non-Executive Director

Tino was a great asset to OzForex and will be missed. He spent 10 years at OzForex playing an important part in the growth of the business from a small start up to an ASX listed, market leading international payments specialist. Tino demonstrates a great energy and enthusiasm which enables him to build and develop strong relationships both internally and externally

Jeff Parker

CEO, Paymentology | Former CEO, OzForex | Board Member & Investor

Tino was a great asset to OzForex and will be missed. He spent 10 years at OzForex playing an important part in the growth of the business from a small start up to an ASX listed, market leading international payments specialist. Tino demonstrates a great energy and enthusiasm which enables him to build and develop strong relationships both internally and externally

Jeff Parker

CEO, Paymentology | Former CEO, OzForex | Board Member & Investor

Tino has demonstrated a remarkable ability to devise growth strategies and guide marketing and sales endeavours. If you're seeking a strategic independent advisor who excels in fostering growth, propelling marketing and sales efforts, and instilling a culture of data-driven and collaborative thinking, Tino is an excellent choice

Julie Manios

Proptech Executive Director

Tino has demonstrated a remarkable ability to devise growth strategies and guide marketing and sales endeavours. If you're seeking a strategic independent advisor who excels in fostering growth, propelling marketing and sales efforts, and instilling a culture of data-driven and collaborative thinking, Tino is an excellent choice

Julie Manios

Proptech Executive Director

Have more questions?

Have more questions? Email us

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